This roadmap reflects the engagement approved for Faith Freedom Life: a focused 12-week build that includes narrative strategy, brand foundation, digital presence optimization, three hero videos, one curated Story Lounge™ pilot session, executive headshots, and a 90-day rollout plan. Ongoing Story Studio™, Story Studio Pro™, Founder Friday, or monthly content management may be discussed after this engagement and are not included in this scope.
The 12-Week Engagement
Phase One · Weeks 1 – 4
Narrative Foundation + Funder Film
Brand narrative, executive strategy, brand portal, and Hero Video 1
Hero Video 1 is positioned for corporate foundations, grantmakers, sponsors, and strategic partners. It is designed to help funders understand why family systems are foundational to reentry work.
Focus: Strategy + Foundation + Production
Brand Narrative Session
Voice, messaging, positioning, and story foundation
Executive Strategy Session #1
Facilitated by Shonda Hatch
Faith Freedom Life Brand Portal
Colors, fonts, core messaging, campaign language, and foundational media assets
Hero Video 1 Creative Planning Session
Audience, message, story arc, visual direction, and call-to-action
Hero Video 1 Production
2–3 minute cinematic flagship film for funders and strategic partners
Social-Ready Video Clips
3–5 short-form clips derived from Hero Video 1 footage
Phase Two · Weeks 5 – 8
Digital Presence + Faith Community Film
Audit, optimization, Story Lounge™ strategy, and Hero Video 2
Hero Video 2 is positioned for churches, faith leaders, and faith communities. It is designed to invite compassionate, active engagement with incarcerated individuals and their families.
$1,200
Phase 2 Investment
Focus: Digital Presence + Story Infrastructure + Production
Executive Strategy Session #2
Facilitated by Shonda Hatch
Digital Presence Audit
Website, social channels, messaging consistency, audience experience, and public positioning
Social Media Audit + Recommendations
Optimization recommendations across designated platforms
Profile Formatting + Brand Alignment
Bios, links, descriptions, profile imagery, and messaging alignment
Story Lounge™ Strategy Development
Concept, visual identity, episode themes, audience strategy, and long-term storytelling opportunities
Hero Video 2 Creative Planning Session
Audience, story arc, interview direction, visual approach, and call-to-action
Hero Video 2 Production
2–3 minute cinematic film for churches and faith communities
Social-Ready Video Clips
3–5 short-form clips derived from Hero Video 2 footage
Phase Three · Weeks 9 – 12
Rollout + Family Film
Hero Video 3, platform support, Story Lounge™ pilot, headshots, and 90-day rollout
Hero Video 3 is positioned for families and caregivers. It may be produced as a cinematic or voiceover-driven film depending on the final creative direction approved during planning.
$1,500
Phase 3 Investment
Focus: Launch Support + Story Activation + Production
Executive Strategy Session #3
Facilitated by Shonda Hatch
Hero Video 3 Creative Planning Session
Audience, message, story arc, production approach, and call-to-action
Hero Video 3 Production
2–3 minute cinematic or voiceover-driven film for families and caregivers
Social-Ready Video Clips
3–5 short-form clips derived from Hero Video 3 footage
Platform Optimization + Distribution Support
Support for designated channels and campaign rollout
90-Day Content + Community Rollout Plan
Roadmap for continued visibility, audience engagement, and partner outreach
Included With This Engagement
Engagement Enhancements
Included at No Additional Cost
Designed to support Faith Freedom Life's visibility, credibility, and future storytelling pathway.
$1,050 Value
Story Lounge™ Pilot Session
$750 value
One curated Story Lounge™ conversation
Recorded, produced, and distributed by PCA
Designed as a pilot experience, not ongoing monthly production
Curated by Shonda Hatch to capture a signature Faith Freedom Life story
Executive Headshot Session
$300 value
Professional images for Michelle Smith
Supports funder outreach, speaking engagements, media opportunities, and public visibility
Captured in alignment with the FFL brand direction
After Week 12: Upon completion of this engagement, Faith Freedom Life may elect to continue working with The Parks Collective Agency through Story Studio™, Story Studio Pro™, strategic advisory services, media production, or other ongoing communications support. Any continued services will be governed by a separate agreement. Founder Friday, monthly Story Lounge™ production, ongoing social content management, and recurring account management are not included in this 12-week engagement.
Production Reference
The following productions were created by PCA in partnership with 31B Innovation Studios and represent the caliber of work Faith Freedom Life will receive.
Investment Summary
Phase 1 Retainer — Narrative Foundation + Funder Film
$2,000
Phase 2 Investment — Digital Presence + Faith Community Film
$1,200
Phase 3 Investment — Rollout + Family Film
$1,500
Total 12-Week Engagement
$4,700
Included Bonus Value — Story Lounge™ Pilot + Executive Headshots
$1,050
This engagement is intentionally structured for where Faith Freedom Life is today: clear story, stronger positioning, three audience-specific films, a polished digital presence, and a guided rollout plan. The goal is to build the foundation first, then introduce ongoing Story Studio™ or Story Studio Pro™ support only if and when the organization is ready.
